NEW STORE CONCEPT FOR CARL RAS
Strong DNA in the physical stores
MODUS has designed a new store concept and special fixtures for the construction chain Carl Ras. The focus was on including some more strategic choices in their interior design, the link between online and offline and communicating their strong brand DNA in the physical stores.
The new concept was created with a mix of their current standard fixtures, with new custom-made furniture, new flooring, in-store signage concept that MODUS designed and produced. All elements contribute to a more inspiring and manageable store through the store's Space and Visual merchandising.
MODUS has done everything from ButikJek, idea catalog and now, in collaboration with Carl Ras, opened the first store with the new concept, which can be visited in Esbjerg.
Med et koncepttjek fra MODUS fik vi et nødvendigt indblik i vores styrker og udviklingsmuligheder i vores butiksnet i et udefra og ind perspektiv, og med et efterfølgende idékatalog, viste MODUS os hvordan vi konkret kunne forbedre os.
Jan Holte Teller