NEW STORE CONCEPT FOR CARL RAS
CUSTOMER
Carl Ras
YEAR
2022-2023
CONTRIBUTION
Concept development
Design
3D visualization
Production
Project Management
Strong DNA in the physical stores
MODUS has designed a new store concept and special fixtures for the construction chain Carl Ras. The focus was on including some more strategic choices in their interior design, the link between online and offline and communicating their strong brand DNA in the physical stores.
The new concept was created with a mix of their current standard fixtures, with new custom-made furniture, new flooring, in-store signage concept that MODUS designed and produced. All elements contribute to a more inspiring and manageable store through the store's Space and Visual merchandising.
MODUS has done everything from ButikJek, idea catalog and now, in collaboration with Carl Ras, opened the first store with the new concept, which can be visited in Esbjerg.
With a concept check from MODUS, we got the necessary insight into our strengths and development opportunities in our store network from an outside-in perspective, and with a subsequent catalog of ideas, MODUS showed us how we could concretely improve.
Jan Holte Teller
Manager
