Development of a new store concept for the world's largest yarn stores.

MODUS has developed agile store concepts for the yarn company Hobbii. We first developed a 0.0 concept with which we opened 3 stores, and then we further developed the designs and interior design and created the 1.0 concept from which the remaining stores are built.

The latest concept was to tie their online and offline universes together. In addition to developing a new concept, the first 2 stores with the new concept have already opened abroad. Here, MODUS has been responsible for the overall contract.

The concept is specially designed and optimized via space management principles, which create a better overview and inspiration for the customer as well as additional sales for the brand. The concept has gone from static furniture to some more intelligent furniture, which can link the online and offline channels without it costing extra.
The concept is scalable, as it is built with "bricks" and the stores can therefore scale the concept as needed.

The store concept was created with a focus on inspiring customers for their new crochet/knitting projects. Therefore, there has been a focus on creating yarn universes where the customer is guided and inspired by free recipes and knitted examples.
In the stores' large workshop area 'Garnhulen', there is space for workshops and customer events. There is also space for customers to sit down with their creative projects in an immersion area in-store, where they can get help with new or ongoing projects.

The concept now forms the basis for a number of inspiring stores at home and abroad with a cozy experience area.