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Salling solbriller by MODUS.jpg

SHOP-IN-SHOP WITH INTERACTION FOR SALLING

CUSTOMER

Salling

YEAR 

2017

CONTRIBUTION

Design

Concept

Production

Implementation

3D visualization

Inventory that provides inspiration and knowledge

MODUS has designed a shop-in-shop for sunglasses in Salling - consisting of a sunglasses tower, gondolas and wall furniture. The design is minimalist and therefore provides space for the display of the various brands. The background lighting is designed as a design element to create focus and eye-catching.

Customers have the opportunity to test the various sunglasses, and their quality, via a built-in Polaroid Eyewear video screen - which provides knowledge and inspiration to the customer.

MODUS has handled design, Danish production and installation in Salling Århus and Ålborg.

27% 

Increase in sales after the new design

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