DESIGN WITH LINK BETWEEN ONLINE AND OFFLINE SALES FOR JACK & JONES
Jack & Jones
New interaction between the customer and the store through the decor
Omni-channel, a project for Jack & Jones, consisted of customized jeans - where the customer himself stood in the store and designed his new jeans.
The concept, "Designed by you, crafted in Italy", created a link between online shopping and offline sales, where the customer could also design from home. We created a new interaction between the customer and the store, which gave the customer a whole new experience in the store.
The initiative resulted in a lot of publicity on the web, where influencers shared their designs. The solution also increased the customer flow in the stores, where people were crazy about trying out the new concept.
The holistic approach to the customer's journey - from inspiration to purchase - is one of many initiatives in strategic design, which is among the core competencies at MODUS.