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Retail design, interior design, store design, shop interior, store concept, furniture design, shop furniture, office decor, floor plan, showroom, shop in shop, concept, design company, chain concept, podium, counter, display, shop interior design, shop decor, office decor, architect drawing, 2D drawing, 3D drawing, sketchup, brainstorm, moodboard, technical drawings, custom drawings, production drawings, interior, shop visits, store check, re-design, successful spaces, brand DNA, brand management, space management, visual merchandising, strategy and knowledge, strategy design, retail solutions, customer flow, customer behavior, lighting, consumer behavior, trend, trendspotting, total contract, online vs. offline, retail blog, retail news, 360 degree retail, the future of retail, mega trends, omni channel, MODUS A / S, modus.dk, retail designers

DESIGN WITH LINK BETWEEN ONLINE AND OFFLINE SALES FOR JACK & JONES

COSTUMER

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Jack & Jones

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YEAR 

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2014

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CONTRIBUTION

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Design

3D visualisation

New interaction between the customer and the store through the decor

Omni-channel, a project for Jack & Jones, consisted of customized jeans - where the customer himself stood in the store and designed his new jeans.

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The concept, "Designed by you, crafted in Italy", created a link between online shopping and offline sales, where the customer could also design from home. We created a new interaction between the customer and the store, which gave the customer a whole new experience in the store.

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The initiative resulted in a lot of publicity on the web, where influencers shared their designs. The solution also increased the customer flow in the stores, where people were crazy about trying out the new concept.

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The holistic approach to the customer's journey - from inspiration to purchase - is one of many initiatives in strategic design, which is among the core competencies at MODUS.

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