SHOP-IN-SHOP WITH SPECIAL INVENTORIES FOR SANISTÅL
Special area that creates eye-catchers
MODUS has developed a special area in a newly built store for Sanistål. In the 1500m2 store, the area was to appear as a shop-in-shop, with special furniture for displaying special goods.
To separate the area from the rest of the store, we have worked with eye-catchers and customer flow to optimize the customer experience - as well as optimize sales within a financially fixed framework.
Part of the concept consisted of a shoe department with built-in warehouse, campaign area for the entire store, a clothing shop-in-shop and much more.
MODUS has been responsible for the design and concept of this area.