SHOP-IN-SHOP WITH SPECIAL INVENTORY FOR SANIST STEEL
Special area that catches the eye
MODUS has developed a special area in a newly built shop for Sanistål. In the 1500m2 store, the area was to appear as a shop-in-shop, with special fixtures for the exposure of special goods.
In order to separate the area from the rest of the store, we have worked with eye-catchers and customer flow to optimize the customers' experience - as well as optimize sales within a fixed financial framework. Part of the concept consisted of a shoe department with built-in storage, a promotional area for the entire store, a clothing shop-in-shop and much more.
MODUS has been responsible for the design and concept of this area.