'Design Thinking' is a term that has gained popularity in recent years. But what is it and why is it important to focus on it?
'Design Thinking' is about the deep understanding of the people or the target group for which you design. To create an insight into their behaviour, needs and attitudes and use it in the design process. It is essential that you, as the designer, can see into the challenges that the user experiences.
There is no actual conclusion on 'Design Thinking', but it is said that the concept covers 5 stages, which are:
Empathize with your target group and go in-depth with research into their needs
Define the target group's challenges and specify which needs arise
Brainstorm and create direction for your ideas
Design solutions based on your ideas through experiments and prototypes
Test your solution(s) and assess whether a redesign should take place
By using 'Design Thinking' as a support cord in your design process, you thereby ensure that you create a design that is relevant to the user.
At MODUS, we have a strong focus on creating design that targets the target group. Whether it is a shop design, an office environment, a waiting room or something else, we always have the user in mind. Because with our professional background, skills and experience, we know that a design concept is best successful if it is created in consultation with the user.
Create design with 'Design Thinking' and be successful!
Would you like to hear more about our work process and the services we offer in MODUS?
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