TRANSPORTABLE POP-UP CONCEPT IN SILKEBORG

Design for campaign with great effect

MODUS has developed a pop-up concept for Silkeborg Municipality in connection with Silkeborg Kalder - the municipality's settlement campaign.

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The concept consisted of a physically delimited concept that ran from city to city. Here, families could, through play and activities, get an insight into the possibilities in Silkeborg - rather than traditional online marketing.

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The effect was great when the brand came out physically - where the customers were. The concept achieved great registration from all cities, where families flocked to meet Silkeborg.

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Job consultants, real estate agents and many other players were taken on a trip so that they could meet the customers at eye level. The visitors also had the opportunity to be subscribed to news mail and much more.

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The concept was designed so that it was cheap and could be easily transported from city to city by truck. All elements - which were not to be built - e.g. canoes, bicycles etc. were borrowed from local businesses.

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MODUS was responsible for concept, design, project management and execution.

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