TRANSPORTABLE POP-UP CONCEPT IN SILKEBORG
Design for campaign with great effect
MODUS has developed a pop-up concept for Silkeborg Municipality in connection with Silkeborg Kalder - the municipality's settlement campaign.
The concept consisted of a physically delimited concept that ran from city to city. Here, families could, through play and activities, get an insight into the possibilities in Silkeborg - rather than traditional online marketing.
The effect was great when the brand came out physically - where the customers were. The concept achieved great registration from all cities, where families flocked to meet Silkeborg.
Job consultants, real estate agents and many other players were taken on a trip so that they could meet the customers at eye level. The visitors also had the opportunity to be subscribed to news mail and much more.
The concept was designed so that it was cheap and could be easily transported from city to city by truck. All elements - which were not to be built - e.g. canoes, bicycles etc. were borrowed from local businesses.
MODUS was responsible for concept, design, project management and execution.