Branding & strategy
Furniture that supports the store's values
MODUS has developed a sustainable store concept for Helsam, which should show honesty, calm and health. To emphasize these values, we have used bamboo for the developed furniture, which is also flexible and can be moved in case of events in the store.
Since then, Helsam has made many in-store initiatives in their stores. Based on this proposal, Helsam has internally worked on the concept internally. In 2010, the store was named store of the year in Sønderborg.