HELSAMS' SUSTAINABLE STORE FITTING
Branding & strategy
Inventory that underpins the store's values
MODUS has developed a sustainable store concept for Helsam, which should display honesty, calmness and health. To emphasize these values, we have used bamboo for the developed furniture, which is also flexible and can be moved in case of events in the store.
Since then, Helsam has carried out many in-store measures in their stores. On the basis of this presentation, Helsam has internally worked further with the concept. In 2010, the shop was named shop of the year in Sønderborg.