HOBBII 1.0 - NYT KONCEPT 

Development of a new store concept for the world's largest yarn stores.
 

Development of a new store concept for the world's largest yarn stores.

MODUS has developed an agile store concept for the yarn company Hobbii, which will connect their online and offline universes. In addition to developing a new concept, the first 2 stores with the new concept have already opened abroad. MODUS was responsible for the turnkey contract.

The concept is specially designed and optimized using space management principles, which creates a better overview and inspiration for the customer as well as increased sales for the brand. The concept has gone from static fixture to more intelligent furniture, which can link the online and offline channels together - without any extra cost. The concept is scalable, as it is built with "bricks" so the shops can scale the concept as needed.
 

Customer statement:
“We highly recommend MODUS as supplier of turnkey contracts from design to store opening. They manage the process well and deliver the promised price and quality on time.” Jesper Strøm, CRO, Hobbii.

The store concept has been created with a focus on inspiring customers for their new crochet / knitting projects. Therefore, MODUS has been focusing on creating yarn universes, where the customer is guided and inspired by free patterns and knitted examples. The large workshop area 'Garnhulen' in-store provides room for workshops and customer events. There is also room for customers to sit down with their creative projects in an in-store immersion area, where they can get help with new or ongoing projects.

The concept now forms the basis for several inspiring stores in Denmark and abroad with a cozy experience area.